ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG
نویسندگان
چکیده
This study aims to analyze the marketing mix applied on activities and obstacles onapplying mix, in addition analyzing that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. research was a case conducted January February 2020 at Bandar Lampung Industrial Chip Center which data analyzed qualitative descriptive analysis method. The results this showed Askha Agroindustry produced three types chips, namely sliced, rounded melted. determination selling price implemented cost plus pricing distribution channels were two promotions through personal selling, sales promotion, advertising publicity. Some constraints faced availability products caused scarcity raw materials, delaying process services consumers, product delivering time imaging capture without permission online marketing. done reducing size weight when there adding tags shop, need sanctions for those who not responsible marketing.Keywords: agroindustry,
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ژورنال
عنوان ژورنال: Jurnal ilmu-ilmu agribisnis
سال: 2021
ISSN: ['2337-7070', '2620-4177']
DOI: https://doi.org/10.23960/jiia.v9i4.5407